This forward thinking book addresses the emergence of predictive business analytics how it can help redefine the way your organization operates and many of the misconceptions that impede the adoption of this new management capability filled with case examples predictive business analytics . Get this from a library predictive business analytics forward looking capabilities to improve business performance lawrence maisel gary cokins discover the breakthrough tool your company can use to make winning decisions this forward thinking book addresses the emergence of predictive business analytics how it can help redefine the way . Chapter 3 guiding principles in developing predictive business analytics 33 defi ning a relevant set of principles 34 chapter 7 predictive performance analytics in the biopharmaceutical industry 109 case studies 113 summary 127 forward looking capabilities to improve business performance
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