Understanding media the extensions of man marshall mcluhan lewis h lapham on amazoncom free shipping on qualifying offers terms and phrases such as the global village and the medium is the message are now part of the lexicon. Terms and phrases such as the global village and the medium is the message are now part of the lexicon and mcluhans theories continue to challenge our sensibilities and our assumptions about how and what we communicate this reissue of understanding media marks the thirtieth anniversary 1964 1994 of marshall mcluhans classic expose on the state of the then emerging phenomenon of mass . One can say of media as robert theobald has said of economic depressions there is one additional factor that has helped to control depressions and that is a better understanding of their development examination of the origin and development of the individual extensions of man should be preceded by a look at some
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